![]() ![]() Most shoppers will view your video as they browse and won’t bother to put the sound on, so don’t worry about creating that perfect soundtrack. Prioritize visuals and captions over background music and voiceovers on your product videos. They’re just enough to whet the appetite so the customer is inspired to take the next step toward purchasing. Home Chef’s videos, for example, showcase its ingredients with quick, colourful shots. As Tracey Wallace, editor-in-chief at BigCommerce, says, video has the power to overcome the gap between real life and online shopping by supplying the customer with an almost tactile experience, which 49% of online shoppers feel they miss out on.įirstly, when it comes to product page videos, shorter is better for piquing interest in the product’s features. You’ve got their attention, and now you need to hold onto it for dear life. When people arrive at a product page on your website, they’re probably thinking seriously about committing to that product. You have free reign to position it wherever you choose and in a way that makes sense for your unique user experience. ![]() Your own website is the perfect place to utilize the magic of video. A vivid, concise video can educate as it entertains, proactively answering consumers’ questions and thereby markedly increasing sales. Video can galvanize product pages, showcasing a product’s colours, dimensions and uses in a way that helps customers visualize how it’ll fit into their lives. Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services.Īccess the Video and YouTube marketing guide At present, though, the Video Shorts section only has “hundreds of thousands” of videos to choose from – a figure which seems like a lot, but is only a drop in the bucket compared with YouTube, which today hosts over a billion visitors monthly who watch over 6 billion hours of video.Īmazon may have added a Video Shorts section, but it still has a long, long way to go to produce a business that would actually compete with YouTube.Download our Premium Resource – Video and YouTube marketing guide ![]() It shouldn’t then come as any surprise that Amazon would also see its Instant Video Service as something that could not only take on iTunes and Netflix, but potentially YouTube as well…at least, one day. The company wants to deliver groceries to your door, ship its products via drone, stream media to all your screens, and even produce its own TV shows and games. Though these days, what isn’t Amazon selling? The company’s ambitions are seemingly boundless, with investments in everything from cloud infrastructure and services to mobile devices and consumer hardware. Other sections in Amazon’s short form video section include “Food & Drink,” “Technology” and “Literature & Books” – categories which conveniently also relate to content sells in its online store. Meanwhile, Amazon has no rival to game livestreaming, a more recently popular category for online video which has since resulted in a billion dollar exit for Twitch to YouTube parent company, Google, according to recent reports. Meanwhile, the Video Shorts video game section largely features game trailers and clips, and very few walkthroughs or tips, like YouTube offers. Amazon’s offering, however, pales in comparison with YouTube’s user-generated content: its beauty videos seem to be aggregated from content farms like Howcast or Howdini. The how-to’s on Instant Video focus largely on beauty and makeup tips – a genre which is exploding on YouTube, where millions of viewers tune in to vloggers’ channels, and which produces breakout stars like Michelle Phan, who today has over 6.7 million subscribers, for example. The company says that the Video Shorts section was added to Instant Video within the last couple of weeks, though the content it contains has actually been building up on the site for much longer than that.Īmazon started adding short-form video content to its video service last year, and has been slowly growing the catalog, which now contains a mix of movie and game trailers, music videos and concert clips, how-to videos, and more. But you might want to add YouTube to that list of would-be competitors, as Amazon has now introduced a new section to Instant Video focused on short-form, YouTube-like content called “ Video Shorts.” ![]() Amazon‘s Instant Video service has traditionally been thought of as both a rival to iTunes and Netflix, in terms of offering movies and TV shows for rent, purchase or for free streaming via the company’s Amazon Prime membership program. ![]()
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